drip campaigns) which triggers particular responses once the user replies. Text message automation: bulk SMS providers offer auto-responders (e.g.Personalization and customization of messages: the ability to make the message unique for each individual helps to make the user feel special and directly communicated to.This two-way communication is essential to forming long-lasting relationships. Ability to respond: bulk SMS marketing enables businesses to not only send messages, but customers can also respond.Instant and direct communication: text messages are sent within seconds in real-time, and directly to the users mobile phone, unlike other channels where you can’t target the user specifically.SMS have a 19% CTR, compared to email marketing with 4% and social media marketing (Facebook marketing with just 1%). Highest open rates and click-through rates (CTR): bulk SMS marketing has the highest open rates and CTR amongst any other marketing communication channel.There are so many benefits to bulk SMS marketing, the top advantages are outlined below. According to the latest statistics, mobile phone communication in the USA and worldwide has been, and will continue to be a driving force for the success of any marketing campaign. With around 8 billion people around the world owning a mobile device and the average consumer checking their phone around 60 times every single day, it’s clear that bulk SMS marketing is a great way to communicate with customers and stakeholders. SMS sender name shorter thank three characters might be displayed incorretly on Apple devices.What Are The Benefits Of Bulk SMS Marketing? Secondly, it must be longer than three and shorter or equal to 11 characters. Firstly, there’s a set of available characters. The GSM standard sets strict rules regarding names replacing telephone numbers. This risk is greatly reduced with the business name clearly visible and verified. It’s a best practice to be unambiguous, so your recipients identify the message as trustworthy.īusiness messages incoming from unknown numbers might be frowned upon or even flagged as suspicious, and therefore left unread. The reasons to be specific about your identity and purpose are self-explanatory. Alternatively, it can describe the purpose of the communication. How to choose the sender ID?Ī sender ID should consist of the brand name. Remember that different countries or even mobile network operators have different rules. If you are unsure about the local regulation, we strongly recommend consulting your account manager before applying for the sender ID. In the USA, they can only be used to send codes. cryptocurrencies-related messages are prohibited in Russia and China. There are also restrictions regarding the content of SMS messages with sender ID, e.g. How to send SMS messages globally? (infographic) Please note, that in some countries, though, authorities might charge for registering an SMS sender name. The feature is available to all registered customers of the SMSAPI portal. Spam and scam alpha sender IDs are not allowed.Īcquiring a sender ID is easy, yet we require proof of legitimate use.You can use your phone number as an SMS “From:” name.If you want to take advantage of two-way messaging, please use short code or long code instead. You cannot answer a message with an alphanumeric sender ID.Most SMS API integrations support custom sender ID.Please address your SMSAPI account manager to confirm the feature’s availability in the desired destination. Local GSM operators can mask them with a 4-digit number or a generic name like INFO-SMS.
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